Small Business Promotion On A Low-Budget

There are different marketing strategies that a small business can use without breaking the bank. Digital marketing tops the list. Digital marketing is basically the practice of reaching out to customers online. It involves all digital marketing efforts, which are used for reaching these people, including PPC ads campaign, social media promotion and search engine optimisation for a website. These promotional techniques won’t hurt your pocket much.

Small Business Promotion On A Low-Budget

Let’s break this down to make it simple to understand as there can be a lot of lingo and anagrams in the digital marketing world.

Social Media

There are a few things in the world that you’ll find nearly everyone using and social media happens to be amongst them. About 3.48 billion users are accessing social media platforms. So, it’s a great chance for you to promote your business to your target audience through social media. The platform you are going to use for your business promotion may vary depending on your business and your target audience. If you are unable to understand which social media platform is going to work best for your business talk with a company that offers digital marketing services in Perth to know which site would be appropriate for you.

You can go for free ads on Facebook if you just want to market your business. But if you want conversions then pay to boost your posts on the platform. Definitely add images to your posts because posts with images have more engagement rates than text-only postings. Facebook will also limit the reach of your post or deny the image if it has more than 20% of the text.

Instagram is basically a visual platform. So, if you have a small business like a coffee shop, a boutique, a salon or something like this you can often take photos of your business and post it on the platform. You can make use of a management tool for approving the posts before they actually become life. Select relevant hashtags for promoting the content to your audience even if they do not follow you.

LinkedIn a great platform to network with other companies and establish yourself as an industry expert. If your focus is on B2B marketing, then this is the social media site for you. You will be surprised to know but it’s a fact that about 80% of B2B leads actually come via LinkedIn.

Search Engine Optimisation (SEO)

Google handles about 40,000 search queries per second. So, if you wonder why you must care about being found on this search engine, there is your answer. People look for information on Google and you need to be offering it in your niche.

SEO is generally a big topic to be covered but the main point lies down in being visible to your target audience in Google amongst the high competition. When you will be easily searchable, people will get to know about your business and that would automatically promote your business. For SEO work to be done, high quality, informative content is needed. Doing SEO is definitely not a job for the inexperienced. It involves a lot of skills. You need to hire a digital marketing executive who is an expert in SEO for doing the SEO work for your website. The pro would know how to optimise your website with high-quality content and do all the technical work to rank your website high on the search engine.

Google AdWords

Do you know what Google AdWords is? It is an advertising service that’s created by the biggest search engine in the world, Google. The search engine actually allows advertisers to show sponsored links or clickable ads in the search results of Google. Using Pay Per Click (PPC) payment system, the advertisers basically bid on particular keywords for which they actually want to get shown in paid search results. When the users search on these keywords, Google displays those ads in paid search results. Advertisers are only charged on a pay-per-click basis, which means they would need to pay only if the users click on the ad. This means with pay per click campaigns, you can get immediate exposure on the 1st page of Google. However, if you are not ready to manage your Google AdWords campaign, consider hiring an online marketing agency that is experienced in setting up, managing & optimising your PPC campaigns for giving you optimal ROI.

Marketing is important for the success of a business. So, you need to market your business no matter whether you have a small budget or a big one. However, if your budget is small, these digital marketing techniques can work wonders for you. Just apply them and see how your business flourishes.


15 Most Profitable Small-Business Industries

15-most-profitable-small-business-industriesWhat makes these industries profitable? For one, they’re driven by human capital.

“Service industries,” says Sageworks analyst Jenna Weaver, “are very common to find on the most profitable small-business list. This is generally due to lower overhead and startup costs. A lot of these industries you can start from your house.”

While profit isn’t the only matter for an entrepreneur to consider — other factors to consider are whether the business matches his or her skills, what sort of licensing or training is required and how the business would fare during a recession — it’s an important place to start.

1. Accounting, Tax Preparation, Bookkeeping and Payroll Services:
accounting-tax-preparation-bookkeeping-and-payroll-services“The accounting industry is consistently a top performer on our list,” says Sageworks’ Weaver. No matter how the economy is doing, everyone needs accountants. Also, this industry tends to have low overhead and repeat clients.

2. Management of Companies and Enterprises:
Management of Companies and Enterprises.jpgThis industry is made up of small, privately-owned offices of bank holding companies and other types of holding companies.

3. Offices of Real Estate Agents and Brokers:
Offices of Real Estate Agents and Brokers.jpgWhile the real-estate market is largely dependent on the health of the economy, real-estate brokers and agents have low operating costs and all you need to get started is an agent or brokerage license.

4. Automotive Equipment Rental and Leasing:
Automotive Equipment Rental and Leasing.jpgWith the on-demand economy on the rise, Sageworks analyst Libby Bierman says that people may be leasing and renting more cars using on-demand services such as Zipcar — along with more traditional rental services such as Hertz.

5. Legal Services:
legal-servicesAnyone who has ever hired a lawyer knows it’s not cheap. Law, like accounting, generally has low operating costs as well as repeat clients. However, this business category includes not only lawyers, but notaries, settlement officers (who deal in the transaction of securities) and title search agents in real estate.

6. Offices of Dentists:
Offices of Dentists.jpgDentists, like physicians, benefit from recurring patients, and while startup costs can be expensive — dental equipment is quite costly — the profession has the advantage of handling several patients at a time, plus many pay out of pocket.

7. Electric Power Generation, Transmission and Distribution:
electric-power-generation-transmission-and-distributionThis category of small, privately-held electric power companies includes not just your traditional, fossil fuel electric powers but also hydroelectric, nuclear, solar, wind, geothermal and more.

8. Lessors of Real Estate:
Lessors of Real Estate.jpgLessors, also known as landlords, show that renting both residential and nonresidential properties is a profitable gig once you recover the initial costs of purchase.

9. Offices of Other Health Practitioners:
offices-of-other-health-practitionersHow is this category different from physicians? It’s not, really. There is a census delineation between chiropractors, optometrists, mental-health practitioners and podiatrists — who fall under this category of “other health practitioners” — and all other types of physicians.

10. Offices of Physicians:
Offices of Physicians.jpgBeing a doctor requires years of training, certification and likely, medical school debt. However, doctors also benefit from regular clients and relatively low overhead costs.

11. Commercial and Industrial Machinery and Equipment Rental and Leasing:
Commercial and Industrial Machinery and Equipment Rental and Leasing.jpgIt pays to rent or lease. These businesses typically rent or lease commercial machinery and equipment across industries.

12. Religious Organizations:
Religious Organizations.pngReligious organizations are having a profitable year. Really. Remember, being not-for-profit doesn’t mean your goal shouldn’t be to make a profit. It’s just how you distribute those gains. Instead of giving profits to shareholders, all of yours go to your organization’s mission, which is the furthering of your church’s aims. It has been a good year not only for churches, synagogues, monasteries, mosques and temples, but also for schools, colleges and universities that are operated by religious organizations.

13. Management, Scientific and Technical Consulting Services:
management-scientific-and-technical-consulting-serviceSome types of businesses that fall under this category are businesses that provide either management or consulting on a range of expertise, including human resources, marketing and environmental issues.

14. Specialized Design Services:
Specialized Design Services.jpgSmall businesses that specialize in interior, industrial and graphic design are flourishing, as the value of a product or business’s function has become inextricably linked to appearance and design.

15. Office Administrative Services:
Office Administrative Services.pngThese administrative businesses are the backbone of business operations across a variety of industries — from food services to physicians offices — and provide the day-to-day administrative services, such as record keeping, financial planning and billing.

NOTE : Originally published March 4, 2016.